Crafting and Managing Your Corporate Branding

Crafting and Managing Your Corporate Branding

Once upon a time, a brand was just a name. Today, it's your business's heartbeat. Dive deep into the art of corporate branding and keep the heartbeat strong.

Dive into the nuanced world of branding, starting with an introduction to what sets great brands apart. Move through positioning strategies, crafting memorable brand names and slogans, and designing a striking visual identity. Discover the essence of living your brand and the strategies to keep it thriving. Equip yourself with the tools to measure, interpret, and act on brand health metrics. As you journey from module to module, witness the metamorphosis of a name into an entity.

Enrol now and be the architect of unforgettable brands.

Learning Outcome:

After completing this course, you will be able to:

• Strategically position a brand using mission and vision.
• Craft compelling brand names and slogans.
• Design and establish a powerful visual identity.
• Analyse and act upon brand health metrics.
• Employ strategies to ensure brand longevity and relevance.

Well, you are ready to enrol in Crafting and Managing Your Corporate Branding. Welcome aboard!

• Module 1: Introduction to Brand & Branding 13:15

  • 1: Module 1: Introduction to Brand & Branding Preview 13:15

• Module 2: Mission, Vision & Positioning 08:00

  • 2: Mission, Vision & Positioning 08:00

• Module 3: Brand Name & Slogan 05:35

  • 3: Brand Name & Slogan 05:35

• Module 4: Creating a Visual Identity 05:03

  • 4: Module 4: Creating a Visual Identity 05:03

• Module 5: Living Your Brand 04:29

  • 5: Living Your Brand 04:29

• Module 6: Launching Your Brand 05:16

  • 6: Launching Your Brand 05:16

• Module 7: Performing a SWOT Analysis 01:59

  • 7: Module 7: Performing a SWOT Analysis 01:59

• Module 8: Measuring Brand Health 02:43

  • 8: Module 8: Measuring Brand Health 02:43

• Module 9: Interpreting Evaluation Results 04:11

  • 9: Interpreting Evaluation Results 04:11

• Module 10: Keeping the Brand Alive 06:43

  • 10: Keeping the Brand Alive 06:43

• Module 11: Going Beyond the Brand 05:40

  • 11: Going Beyond the Brand 05:40

The world recognises and resonates with brands that tell a story. This course is your compass in navigating the intricate maze of corporate branding, guiding you from crafting a brand's DNA to ensuring its lasting impact. From conceptualising a brand's mission to taking actionable measures based on brand health, each module offers a distinct roadmap to brand brilliance. It's not about just creating a brand; it's about breathing life into it. Begin this transformative journey today.

Course Curriculum:

The following is a breakdown of this Crafting and Managing Your Corporate Branding course's curriculum:

• Module 1: Introduction to Brand & Branding
• Module 2: Mission, Vision & Positioning
• Module 3: Brand Name & Slogan
• Module 4: Creating a Visual Identity
• Module 5: Living Your Brand
• Module 6: Launching Your Brand
• Module 7: Performing a SWOT Analysis
• Module 8: Measuring Brand Health
• Module 9: Interpreting Evaluation Results
• Module 10: Keeping the Brand Alive
• Module 11: Going Beyond the Brand

The Process of Getting Your Certificate

You will be entitled to a free digital certificate from Reed once you have finished the Crafting and Managing Your Corporate Branding course.

Anyone interested in learning more about Crafting and Managing Your Corporate Branding or who is curious about it is welcome to enrol in this course. This course is suitable for:

• Marketing professionals aiming to elevate their branding strategies.
• Business owners wanting to fortify their brand's presence.
• Designers looking to align their visuals with brand essence.
• Strategy consultants focusing on brand positioning.
• Brand managers aiming to optimise brand health.

No formal entry requirements exist for the Crafting and Managing Your Corporate Branding course, which is open to everyone.

• Brand Strategist (£40,000 - £60,000)
• Brand Manager (£30,000 - £50,000)
• Visual Brand Designer (£35,000 - £55,000)
• Marketing and Branding Consultant (£45,000 - £70,000)
• Chief Marketing Officer (£80,000 - £150,000+)

Currently there are no Q&As for this course. Be the first to ask a question.

Reed Courses Certificate of Completion

Digital certificate - Included